Retailer News

SPARKLE BOX PROGRAM

In recent years I have felt a strain on the designer/retailer relationship.  It is becoming harder and harder for emerging designers to actually emerge because many stores ask for memo goods.  At the same time stores have huge risk when buying into a new designer.  They have large overhead and are often competing with e-commerce and direct from designer sales.

I've been toying around with the Sparkle Box Program.... trying to figure out how to redefine the partnership and come up with a system that is mutually beneficial.  I have tested it with some of my favorite retailers and found out that it works! 

We are both engaged and committed to the collection.  It's not a full buy-in for stores and they aren't committed to specific pieces.  The jewelry rotates, the cases stay fresh, and stores are getting the best support from us as the designer.

Bottom line is that the program is ahhhhmazing and you can read more about how it works here. 

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